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WebChoices: ‘Protect My Choices’ Plug-Ins for Chrome, Firefox, and Internet Explorer

The Chrome, Firefox, and Internet Explorer versions of Protect My Choices are extensions that help preserve the opt-out preferences you set on the Digital Advertising Alliance's WebChoices consumer choice tool. Each browser extension is designed to help prevent the accidental deletion of cookies that store opt out choices in the browser.

The Browser Extensions:

  1. Some Things You Should Know
  2. Protect My Choices for Chrome
  3. Protect My Choices for Firefox
  4. Protect My Choices for Internet Explorer v. 1.18 and Higher
 

Some Things You Should Know

Protect My Choices applies to the opt-outs available through the WebChoices tool, and which apply to interest-based advertising and other applicable uses of Web-viewing data by DAA participating companies. Once you install this extension, you will still receive online advertising from participating companies in place of interest-based advertising, and the Websites you visit may still collect information for other purposes.

As more companies join the industry self-regulatory program, their opt-outs will be added to these Protect My Choices extensions. The extensions function differently in each browser and in some cases you may be required to update the extension. Please review the information for your browser. You can confirm that your opt-outs have been set for each browser at optout.aboutads.info, and you can always check the status of your extensions by using the tools in your browser -- commonly seen as Extensions, Add-ons or Manage Add-ons under Tools in the window menu of the browser.

The program requires advertising companies to clearly inform consumers about their data collection practices and to enable consumers to exercise control over the types of interest-based ads they see. This website – WebChoices – and AppChoices both serve as central elements of the DAA program by offering consumers transparency around companies engaged in interest-basd advertising and the ability to exercise choice from participating companies through a consistent, simple user experience.

These extensions and your opt-out choices apply only in their respective browsers by device, so you should separately set your preferences for other browsers and for other devices you may use.

Finally, the use of these browser extensions is governed by the Terms of Use and their individual licenses.

Click the box to unlock the extensions.

 

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Protect My Choices for Chrome

The Protect My Choices extension for Chrome is available for download from the Chrome Web Store. From time to time, you will be asked to authorize updates to this extension in order to add new opt-outs. If you do not update the extension, then it will be disabled until you re-enable it in the Extensions menu. Click on the image below to be taken to the Chrome Web Store.

  Available in the Chrome Web Store

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Protect My Choices for Firefox

Click on the image below to download the Protect My Choices extension for Firefox.

  Protect My Choices for Firefox

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Protect My Choices for Internet Explorer v. 1.18 and Higher

The Protect My Choices extension is compatible with Internet Explorer version 7 (and up) on computers running Windows XP up to Windows 8. Because of this broad compatibility, as well as the security settings of your own computer, your experience with the download and installation of Protect My Choices may differ from other users. Click here for a step-by-step guide to installing this extension. 

  Protect My Choices for Internet Explorer v.1.18

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